Antonio Rocco: Hose is Hose

Private View: 2nd of August 2012 from 7:00 pm followed by Open Mic Jam Tart
Exhibition From 3rd of August to 18th of September 2012

‘Hose is Hose’

‘If you think that a garden hose can only be a garden hose, this exhibition might change your perspective, with the exploration of your post-psychedelic perception of what you look at and what you see.’

The viewer is asked to interpret each of the photos as if they were doing the “Rorschard psychological test”, looking at images and describing what they see. These images with ambiguous and multicolored information, acquire a lysergic character when watched with 3D glasses. With the freedom of no medical analysis, the viewer can experience a free flight and let their imagination project their fantasies, so they can enjoy the ride.

Antonio Rocco uses photography as a narrative medium and always requires the active participation of the viewer to join pieces, fill gaps and re-invent the story of each work. Moreover, he challenges the audience to re-create each click of his camera. ‘Hose is Hose’ is another step in the photographic work of Antonio Rocco that radicalizes the experience of the viewer’s psychology in the composition of the work.

A garden hose is a garden hose only if you want it to be.
Antonio Rocco was born in 1961 and it is based in London. He is post-graduated at the School of Arts and Communications in São Paulo and studied Advanced Photography
and Video at the Chelsea & Westminster Institute (London, 1986). The artist exhibited works at the MAC (Museum of Contemporary Art / SP) and MISS (Museum of Image
and Sound in São Paulo), also having several solo exhibitions in London and Brazil.

Gallery opening hours:
Tuesday to Thursday 17:00 to 01:00
Friday and Saturday 17:00 to 02:00
Sunday 13:00 to 00:00
Floripa 91-93 Great Eastern Street, EC2A 3HZ London, United Kingdom

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