Daniella Baptista & Fernando Barbera

Braziliality has a monthly program, starting with drinks and guests on the first Saturday of every month, launching the visual art exhibition and film screenings for the whole month. The space is comfortably enough to accommodate photography, illustration, painting, sculpture, etc.. Using the high-definition screening facilities, moving image artists and film makers will have a space to show their short films in private viewings, having two Saturdays of screenings on that month followed by talks from both artists about their works.


The first month: 5th July 2008 – 1st August 2008.

The film maker: FERNANDO BARBERA

Fernando Barberá is Portuguese and was brought up in Rio de Janeiro, Brazil. The photographer and video maker Fernando Barberá made his way back to Europe in 1993, living first in Lisbon, Portugal and later in London, where he has been living since 1997.

A graduate in physical education, he also became involved with performing arts such as acting, dancing and pantomime. Fernando has acted in Brazilian films and participated in theatre and circus performances.

In Lisbon, he acquired a lot of experience working as a photographer and photography editor for several magazines. Nowadays Barberá is a correspondent for various publications, including the Argentinean newspaper O Clarin and the Brazilian publications O Globo and Caras magazine. His work covers big Brazilian artists, the Daniella Mercury European Tour 2008, for example.

Fernando Barberá was among the participants of the photographic exhibition Brazilian Faces (Gallery 32) and had his material screened at film festivals in Porto Alegre, Brazil and London. He also contributes to several independent cultural projects, magazines and short films.

Fernando Barberá’s work transforms the camera into a dynamic extension of the body and its nuances.

The work presented in Braziliality:

Fernando is best known for his photography, but he is also a film maker and partners with international directors, producers and artists.

This exclusive screening of his personal choice includes a fascinating documentary, Project 142, about one of the most famous artistic squats in London. Edited by Tika Stefano with art contribution from Pablo Ferretti.

Talk: The process and the production of the film.

Nu Tempo Dance is a 12 minute urban dance group rehearsal, an art piece with music by Otto, an influential artist on the “New MPB” and pioneer of the Brazilian musical movement called “Manguebeat” that mixes percussion and electronic sounds.

Talk: The way it was first presented in a dance event and the repercussions of the show.




The photographer: DANIELLA BAPTISTA

Daniella was born in Brazil and has been living in London for the past six years. Having studied Fine Arts and Industrial Design back in São Paulo, it was in London that photography came to be the focus of her life. She studied Professional Photography at London College of Communication and she works mainly in reportage and portraiture.

Her primary concern in portraiture is the question of identity by testing different perspectives and contesting its traditional forms. She also works registering candid moments, photographing children, and has an incredible eye for urban happenings.

Daniella Baptista’s works documenting events and has been commissioned by private clients and advertising agencies in London.

The work presented in Braziliality:


Backstory investigates the identity revealed by the back of the portrayed as a much deeper way of looking at the model’s individuality.

The idea is to show that this vulnerable position removes the sitter’s conscious knowledge of being photographed and exposes their personal and unknown identity, free from the camera’s judgment. The choice of the ethnicity of models and the colorful backgrounds reflects some of the characteristics of the model’s identity.

“When investigating the ways of how a portrait can be represented, I often come across the formal frontal positioning of the subject. There is always something artificial about this way of portraying the sitter. I ask myself if it’s the self-conscious feelings within the person being photographed, always trying to strike a friendly smile, with a stiff posture? Or is it the uncomfortable feeling of having the photographer’s camera pointed at them?”

Talk: The social context of portraits in Backstory.


Sao Paulo is a city of many different faces, as is the whole country of Brazil. For this project I wanted to register the board of trading that takes place in the city centre, as well as their inhabitants. The living conditions in the city centre are so strict that only creativity makes it bearable.

Talk: The reportage of Brazilian working class.


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